Different Theories About the Music Industry

Dyer's Theory
Richard Dyer stated that a star is an image created through a range of materials such as advertising.
Dyer stated the star image was based upon two paradoxes:

1. The star is ordinary but also extraordinary - this means that the star is shown to be doing regular everyday tasks such as shopping at the supermarket but is extraordinary in the sense that they have lots of talent.
2. The star is absent but also present - this means that the consumer does not personally know the star but they feel like they do because they have seen interviews with the star and seen the star in magazines.

Adorno's Theory
Adorno believed that capitalists make videos to help create false needs in our lives. These false needs are things that do not matter but we feel like they do.
Adorno believed that we need false needs in our lives to distract from our own problems. These problems could be things that are political, social, economic etc.

Hebdige's Theory
Hebdige explained that he believes that people interpret videos differently and because of this, how people view music videos is altered.
Hebdige also believed that sub-cultures of people, such as punks, can make their own decisions and this also alters how people view music videos.

Negus' Theory
Negus' theory is called the Ideologies of Creativity. This focuses on two different types of artists: ones who are organic and ones who are synthetic.
Organic artists focus on albums and the music they are creating.
Synthetic artists usually have their image constructed by the record company. Also, more focus is put on singles than albums.