The album was released in 2014 and the first single off of the album was 'Shake it Off', which was released the day the album was announced. The video for 'Shake it Off' followed only days after the announcement of the album.
This is the front of the digipak that was used for '1989'. The image on the front of the digipak helps marketing as it shows Taylor Swift standing there in casual clothes which means the audience feel that they can identify with her. This makes the album appeal to consumers.
This is the back of the digipak that was used for the album. It is a very simple design and just shows a picture of Taylor Swift with the track listing on the left. By having a design like this, focus can be made on the tracks that are on the album. This helps marketing as the audience will read the tracking listing and will be interested in hearing the music. Therefore, the audience will buy the album.
This is the poster for The 1989 World Tour. This tour goes along with the album.
The image used on the poster is very simple and shows Taylor Swift sat down wearing sunglasses. This image will help marketing as it clearly shows the artist and and clearly displays when the tour will be happening so the audience know when to buy their tickets.
(Information about Taylor Swift's marketing strategies has come from:
from http://www.business2community.com/marketing/taylor-swifts-1989-campaign-marketing-perfection-01050718#JxixT3TrO3BRzzET.97).
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