(Based on the Internet research, I have put the target audience for my music video at between the ages of 14 and 24).
Below is the questionnaire that I asked people to fill out and then hand back to me.
- The first question asked was if my target audience listened to music that was in the charts. Out of the 10 responses that I had, 7 people ticked the box that said 'yes' - this tells me that members of my target audience usually listen to the music in the charts, apart from the few who may not like music that is in the mainstream.
- The second section of the questionnaire was asking about music videos. The first question in this section asked 'what draws your attention to a music video?'. Out of 10 responses, there were a mixture of answers.
- 2 people ticked the box about being drawn to a music video by costumes and make up.
- 3 people ticked the box about storyline.
- 1 person ticked the box about editing.
- 1 person ticked the location box.
- 3 people ticked the box about performance.
- Based on these responses, the majority of people said that they are drawn to music videos by the storyline and the performance. This tells me that these are the two factors that I should focus on when filming my music video if I want to appeal to the target audience.
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